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KPI

A KPI (Key Performance Indicator) is a specific, quantifiable measure of how well an organization, team, or individual is performing against its key objectives.

How it works

By turning abstract strategic goals into concrete numerical targets, it helps managers track progress, evaluate performance, and make data-driven decisions. Setting clear KPIs is essential for focusing efforts, optimizing resource allocation, and keeping the business moving in the right direction.

Examples

  • 1.A sales team's KPI might be "sign 50 new customers this quarter"
  • 2.A customer service department's KPI might be "raise the customer satisfaction score above 90%"
  • 3.A website operations KPI might be "increase monthly unique visitors by 20%"