B2C
B2C (Business-to-Consumer) is a business model in which companies sell products or services directly to end consumers.
How it works
In this model, businesses deliver goods or services directly to individual consumers through channels such as online stores, mobile apps, or brick-and-mortar shops. It is the most common form of e-commerce and is essential for building a brand, acquiring customer data, and delivering personalized experiences.
Examples
- 1.Buying a piece of clothing on Taobao or JD.com
- 2.Ordering food delivery on Meituan
- 3.Subscribing to Netflix's streaming service