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Vercel Flags

Feature flags, targeting rules, rollouts. All from Vercel.

Vercel Flags Introduction

Vercel Flags is an integrated feature flagging service within the Vercel platform that enables developers to safely manage and deploy features with targeting rules, progressive rollouts, and A/B testing. It provides a seamless experience through the Vercel Dashboard and supports modern frameworks like Next.js and SvelteKit via an open-source SDK, allowing for real-time flag evaluations and embedded definitions for reliability.

Key Features

  • Feature flag creation and management with support for boolean, string, number, and JSON values
  • Advanced targeting rules and user segmentation based on entities like users or devices
  • Progressive rollouts and A/B testing capabilities for controlled feature releases
  • Integrated SDKs for Next.js and SvelteKit with easy setup and embedded definitions
  • Real-time global propagation of flag configurations for low-latency evaluations

Use Cases

  • Software development teams testing new features on specific user groups before full deployment
  • Product managers conducting A/B tests to optimize user experiences and measure impact
  • DevOps engineers managing safe feature rollouts and rollbacks to minimize downtime
  • Startups iterating quickly on product features while reducing risks associated with releases

Why Startups Use It

Startups need Vercel Flags to enable rapid experimentation and safe feature deployments, allowing them to test new ideas without affecting all users. It helps reduce development risks, accelerate iteration cycles, and improve product-market fit through data-driven insights, all while leveraging Vercel's integrated platform for simplicity and cost-effectiveness.

Alternative Options

LaunchDarkly, Split.io, Flagsmith, Optimizely

Frequently Asked Questions

What is Vercel Flags?

Vercel Flags is a built-in feature flagging tool on the Vercel platform that allows developers to control feature releases, set targeting rules, and run experiments directly from the dashboard.

How do I set up Vercel Flags in my project?

Install the Flags SDK, create an environment variable called FLAGS_SECRET, and define your flags in code using the provided SDK for frameworks like Next.js or SvelteKit, as detailed in the documentation.

Can Vercel Flags be used for A/B testing?

Yes, Vercel Flags supports A/B testing by allowing you to split users into buckets and measure results through integrated analytics or external platforms.

Is there a cost associated with using Vercel Flags?

Vercel Flags has a pricing model based on usage limits; check the Vercel pricing page for specific details related to your plan.

More About Vercel Flags

Pricing
Paid
Listed Date
Jul 06, 2026
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