Best Alternatives to RevenueCat in 2025

The Merchant of Record for digital products

Paddle is a strong alternative as a full-stack payments platform that handles not only subscription management but also global tax, compliance, and fraud prevention. It differs by being a merchant of record, taking on more legal and financial complexity, which is ideal for developers who want a fully outsourced solution.

Stripe Billing is a powerful alternative for teams already using Stripe's ecosystem, offering deep customization and extensive APIs for complex subscription logic. It provides more direct control over the payment flow and integrates with the broader suite of Stripe financial products.

Apphud is a good alternative focused on subscription analytics and management, with strong features for tracking user journeys and running A/B tests on paywalls. It is known for its real-time analytics and developer-friendly SDKs, competing closely on the analytics front.

Adapty is a direct competitor offering similar cross-platform subscription management with a strong emphasis on paywall A/B testing and optimization. It positions itself as a cost-effective alternative with a generous free tier and straightforward integration.

Using the native Apple In-App Purchase API and Google Play Billing Library directly offers maximum control and avoids third-party fees. This alternative is best for teams with the development resources to build and maintain their own subscription infrastructure and analytics.

Qonversion is a solid alternative that provides subscription data infrastructure with a focus on deep analytics and marketing integrations. It helps with attribution, cohort analysis, and launching subscription experiments, appealing to growth-focused teams.