Retention Rate
Retention rate is the percentage of users or customers who continue to use a product or service over a specific period of time, indicating how well a business keeps its audience engaged.
它的工作方式
It's a critical metric for measuring product-market fit and long-term business health, especially in subscription-based SaaS models. A high retention rate suggests users find ongoing value, while a low rate signals issues with the product or user experience that need to be addressed.
示例
- 1.A project management SaaS tool tracking what percentage of free trial users become paying subscribers after 12 months.
- 2.A mobile game measuring how many players who installed the game are still active players 30 days later.
- 3.A streaming service calculating the proportion of annual subscribers who renew their membership for another year.